User Research, Pain Points, and Personas
My research was centered around high school students to learn more about their study habits, motivations, stressors, and goals. I found that students want the flexibility to study in different environments and to find a study partner who shares their goals and motivations who they can meet with at designated times.
Pain points:
1. Intimidation - Users report that the thought of approaching classmates feels intimidating. Being able to send a message or schedule a study session online takes the pressure off.
2. Distractions - Users report that they have difficulty studying alone at home and are surrounded by distractions: social media, text messages, family
3. Time - Users report that between school, part-time jobs, and balancing social time with friends and family, they feel there aren't enough hours in the day to devote to studying
Personas:
The two personas created encapsulate the target group for the website:
1. Allison is a high school junior who works part-time and struggles to find study time. She feels pressure to maintain her GPA so she can get into a good college and receive scholarships. She is introverted and feels intimidated by the idea of approaching a classmate to be a study partner.
2. Kevin is a high school senior who needs to maintain his GPA so he doesn't lose his college scholarship to play soccer. His busy schedule leaves him overwhelmed and tired at the end of each day, so he find himself frequently procrastinating.